As we move into 2026, I'm hearing more questions about timing: "Should I wait until spring?" "Is winter really a bad time to sell?" "Can I actually save money by buying in fall?" The answers might surprise you—and could save you thousands. I just published a comprehensive guide that breaks down the pros and cons of every season for both buyers and sellers. Understanding these patterns can mean the difference between paying a premium or negotiating from a position of strength. → Planning Your 2026 Real Estate Moves: A Guide to the Best Buying and Selling Seasons Here's what you'll discover:

• Spring sellers: Why this peak season brings faster sales and higher prices
• Fall buyers: How to find value with less competition and more serious sellers
• Winter leverage: Why fewer competing buyers means stronger negotiating power
• Regional timing: How local climate and market conditions affect the best months in your area

Whether you're planning a move this year or just want to understand market timing better, this guide gives you the insights to make smarter decisions. I'm always happy to discuss how these seasonal patterns apply specifically to our local market and your unique situation. Just reply to this email or give me a call.

P.S. Life doesn't always wait for the "perfect" season—job changes, growing families, and retirement happen year-round. If you're considering a move in 2026, let's talk about creating a strategy that maximizes your outcome within your timeline.

NORTH MYRTLE BEACH - MUSIC ON MAIN 2025 SCHEDULE

 Concerts will now run from 6:30 PM to 8:30 PM.

Get ready to dance into summer as the City of North Myrtle Beach proudly presents the return of the Music on Main concert series, bringing live music every Thursday evening from June through September.

With each week showcasing a different band, locals and visitors alike are invited to bring their beach chairs and enjoy the rhythms under the open sky. Don’t miss this beloved summer tradition that brings the community together through the power of live music.

Held at the iconic Horseshoe on Main Street, this free, family-friendly event will feature a rotating lineup of talented bands playing a mix of beach music, R&B, rock, and country—guaranteed to get toes tapping and hands clapping.

Important Traffic and Parking Information:

The Horseshoe parking lot will close at 2:00 PM each Thursday to allow for concert setup. The horseshoe is NOT open for chairs prior to 2 pm.

Main Street from Ocean Blvd. to McMillan Real Estate will be closed to traffic beginning at 4:30 pm. 

Designated golf cart parking on Main Street from Ocean Blvd. to McMillan Real Estate will be available starting at 5:00 PM.  There will be a limited number of spaces.

Ocean Boulevard from 1st Avenue North to 1st Avenue South will be closed to traffic beginning at 5:00 PM. 

2025 Schedule: 

June 5 - Chocolate Chip & Co.

June 12 - Swingin' Medallions

June 19 - Captain Mike & the Shipwrecked

June 26 - Main Event Band

July 3 - Julio & the Saltines

July 10 - Catalinas

July 17 - Cassette Rewind

July 24 - Too Much Sylvia

July 31 - Six Piece Suits

August 7 - Rivermist

August 14 - Thurston Howell

August 21 - Band of Oz

August 28 - The Tonez

September 4 - The Entertainers

September 11 - The Embers feat. Craig Woolard

September 18 - Jeb Mac Band

September 25 - Gary Lowder and Smokin' Hot

5 Roadblocks to Affordable Homeownership (And Ways to Move Past Them)

01 Apr 2025  by Joe Terranella

Dreaming of a new home but feeling priced out? You’re not alone! According to a recent survey by Bankrate, 78% of aspiring homebuyers cite affordability issues as their primary deterrent.¹ 

According to data from the U.S. Census Bureau, home prices have risen around 32% since the pandemic, and elevated mortgage rates have caused monthly payments to balloon.²



Despite the challenges, homeownership remains a top goal for many Americans. Fortunately, there are ways to turn your dreams of homeownership into reality! In this guide, we’ll explore five common roadblocks to affordable homeownership and actionable solutions to help you overcome them. Let’s break down those barriers so you can finally get the home of your dreams!

 

ROADBLOCK #1: I Don’t Have Enough Saved For A Down Payment

Many prospective buyers believe they need a 20% down payment to buy a home. But in reality, most conventional loans require just 3-5%. And, for buyers who qualify, there are a number of programs and mortgage options that can make a home purchase more accessible.

Down Payment Assistance Programs (DPAs)
DPAs offer grants, loans, and other financial assistance to help with your down payment and closing costs. Many programs are specifically designed for first-time buyers, but there are also options for repeat homebuyers.^3,4 These programs can significantly reduce the upfront costs of buying a home. We can help you find down payment assistance programs. Contact us to find out if you may qualify!

0% Down Government-Backed Mortgages
If you qualify for certain government-backed mortgages, you may not need to come up with a down payment at all.⁵ While these loans, offered by the Department of Veterans Affairs (VA) and the United States Department of Agriculture (USDA), are not available to all buyers, they offer numerous benefits, including competitive rates and no down payment requirement. 

·        VA loans are available to U.S. military members, including veterans and surviving spouses.⁶ They do not require a down payment, though the buyer must pay a fee at closing. 

·        USDA loans are available to moderate to low-income buyers in certain rural areas.⁷ They do not require a down payment. 

Family Gifts
Did you know that 25% of first-time buyers in 2024 reported receiving down payment gifts or loans from family members or friends?⁸ In fact, a growing number of Baby Boomers are choosing to gift all or a portion of their heirs’ inheritance before they pass away.⁹ Some financial advisors even recommend this as part of their client’s estate plan. Just be sure to follow the proper procedures to document these types of gifts, if you’re fortunate enough to receive them.¹⁰ 

Existing Home Equity
Due to record-high real estate gains over the past few years, if you already own a home, you may have more equity than you realize.¹¹ This equity (or difference between your home’s current value and what you owe on your mortgage) could go toward a down payment on a new property. Wondering how much equity you have in your current home? Reach out for a free home value assessment.

 

ROADBLOCK #2: I Can’t Afford the Monthly Payment

Worried about those monthly mortgage payments? High interest rates and rising costs can make mortgage payments feel daunting. But there are strategies to reduce your monthly burden.

Explore Alternative Mortgage Terms
The traditional 30-year fixed-rate mortgage isn’t the only kind of loan out there. Options like adjustable-rate mortgages (ARMs) or hybrid mortgages can offer lower initial rates.^{12, 13} Some buyers opt for these if they plan to sell the home before the initial rate term ends or refinance down the road. A lower mortgage rate can significantly lower your monthly payment. However, it’s important to understand the risks involved so you can weigh the pros and cons before deciding.

Consider Discount Points
Buying discount points—a process also known as a permanent rate buy-down—is another great way to limit your monthly costs.¹⁴ Essentially, this strategy involves prepaying a fee to lower your interest rate across the life of your loan. If a seller is especially motivated, they may be willing to pay discount points for the buyer to close the deal on a home. In some cases, we can help you negotiate these types of seller concessions.

Ask About Seller Financing or an Assumable Mortgage
Here are two less common options you might not have considered:¹⁵

·        Seller Financing – The seller acts as the bank, offering you potentially better terms than a traditional mortgage.

·        Assumable Mortgage – You take over the seller’s existing mortgage with a lower interest rate than what’s currently offered by lenders.

Note that these options may or may not be possible for you depending on the seller, the home, and the type of mortgage, but they are worth exploring—and we can help.

Co-Buy with Family or Friends
A growing number of homebuyers are returning to multigenerational living or are even buying a home with friends.¹⁶ This arrangement enables you to cut costs significantly while sharing both the time and financial responsibilities of homeownership. We can help you search for homes that are well suited for your group.

Purchase a Home with Income Potential
You can generate extra income to offset your mortgage payments by purchasing a duplex, renting out a room or an accessory dwelling unit (like a garage apartment), or even listing your property on Airbnb. We work with investors and can help you find a property to meet your goals.

 

ROADBLOCK #3: I Can’t Qualify for a Mortgage

Qualifying for a mortgage can be a stressful process, especially if you have previously faced financial challenges. But you might be pleasantly surprised—there’s a lot you can do to improve your chances of success. 

Boost Your Credit Score
Your credit score is foundational when it comes to getting a mortgage.¹⁷ A higher score typically means a lower interest rate and more options. Take steps to improve your credit by paying bills on time, reducing debt, and checking your credit report for errors. Even a small improvement in your score can make a big difference. Pro tip: Avoid opening or closing credit cards or taking out other loans (like car or personal loans) if you plan to start home shopping in the near future. 

Lower Your Debt-to-Income Ratio
Lenders want to see that you can comfortably handle your debts. They assess this by calculating your debt-to-income ratio: your total monthly loan payments (including mortgage, car loans, student loans, and credit cards) divided by your gross monthly salary.¹⁸ Paying down other types of debt, like your car loan, will leave more space in your budget for a monthly mortgage payment. 

Apply for an FHA Loan
FHA loans are designed for buyers with less access to savings, as well as those with lower credit scores.¹⁹ Down payments on FHA mortgages can be as low as 3.5% with a credit score of 580 or above, or 10% with a credit score of 500 or above. Generally, the buyer’s debt-to-income ratio must be below 43%, with no more than 31% of income going to mortgage payments. These loans do come with some additional requirements, such as mortgage insurance (including an upfront premium of 1.75% at closing), a pre-purchase inspection, and borrowing limits that vary based on geographic area. 

Consider Getting a Co-Signer
Having a co-signer with a stronger credit history or more income can strengthen your application, but make sure you (and they) understand the risks and responsibilities involved.

 

ROADBLOCK #4: I Can’t Find a Home in My Price Range

Feeling frustrated by the lack of affordable homes on the market? Unfortunately, this is a common problem.²⁰ But with a little flexibility and guidance, it’s possible to find a great property to fit most budgets.

Expand Your Home Search
You may need to search outside your target area. In many markets, home prices vary drastically within the span of miles.²¹ Being open to exploring alternative neighborhoods or those farther from town can open up surprising possibilities. As local market experts, we can help you discover hidden gems and up-and-coming neighborhoods. Reach out for a complimentary consultation.

Revisit Your Must-Haves
Take a close look at your “must-have” list. Are there any features you can compromise on to expand your options and find a more affordable property? For example, do you really need two bathrooms, or could you settle for a single bathroom with space to add a second one in the future? These types of compromises can sometimes shave tens of thousands off your purchase price. We’re happy to offer our thoughts on the features that you’re likely to find within your budget.

Consider Fixer-Uppers
Looking to cut purchase costs? Don’t shy away from homes that need a little TLC.²² Fixer-uppers usually come with a lower price tag, and you can personalize the renovations to your taste. Just be sure to factor in the cost of repairs and renovations when determining your budget—and to be realistic about your own home repair skills! If you’re interested in exploring fixer-upper opportunities, we can help you identify properties with potential and connect you with reliable contractors.

 

ROADBLOCK #5: I’m Overwhelmed by the Process

Buying a home can feel like navigating a maze. Between searching for properties, securing financing, negotiating contracts, and handling paperwork, the process can quickly become overwhelming. But you don’t have to do it alone! We can simplify every step, helping you stay organized, informed, and confident in your decisions.

Find the Right Home Faster
The sheer number of listings on the market can be daunting, and homes that meet your criteria may not always be easy to find. Our team can:

·        Save you time by narrowing down homes that fit your budget, needs, and lifestyle.

·        Get you access to off-market and pre-listing properties that aren’t widely advertised.

·        Provide insights on local market trends to help you make a competitive offer.

Navigate Financing & Paperwork With Ease
Real estate transactions involve complex contracts, legal documents, and lender requirements. One misstep could delay your purchase—or even cost you your dream home. We will:

·        Help you find down payment assistance or grants that you may not be aware of.

·        Explain mortgage options and connect you with reputable lenders.

·        Ensure all purchase documents are accurate and deadlines are met.

Score the Best Deal
Many buyers worry about overpaying for a home or getting stuck with costly repairs, but we know how to:

·        Use expert negotiation tactics to secure the best possible price.

·        Identify hidden costs so you aren’t caught off guard at closing.

·        Negotiate repairs or seller concessions to save you money.

Streamline Inspections & Closing
The home inspection and closing process can bring last-minute surprises. We avoid these by:

·        Helping you interpret inspection reports and advising on necessary repairs.

·        Coordinating with lenders, appraisers, and title companies to keep everything on track.

·        Preparing you for closing day so you know exactly what to expect.

Benefit From Ongoing Support
Our relationship doesn’t end once you get the keys. We always go the extra mile to:

·        Recommend trusted contractors for renovations and repairs.

·        Help you make strategic upgrades through complimentary real estate consultations.

·        Provide market updates in case you want to refinance or sell later.

The bottom line? You don’t have to navigate this process alone. When you work with us, you’ll have a trusted partner to handle the complexities, answer your questions, and ensure everything goes smoothly from start to finish.

 

LET’S TURN ROADBLOCKS INTO STEPPING STONES TOWARD YOUR DREAM HOME

Buying a home may come with challenges, but none of them are impossible to overcome. With the right strategies, resources, and expert guidance, you can navigate these obstacles with ease.

Whether you’re worried about saving for a down payment, qualifying for a mortgage, or finding the right home in your price range, there are solutions available to help you move forward. The key is to stay informed, explore all your options, and work with professionals who can guide you every step of the way.

Our team is here to help you find the right home, secure the best financing, and negotiate the best deal—without the stress and uncertainty of doing it all yourself. Let’s turn your homeownership dreams into reality. Contact us today to get started!

 


The above references an opinion and is for informational purposes only.  It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.

 

SOURCES: 

1.     Bankrate –
https://www.bankrate.com/mortgages/home-affordability-report/#unaffordability 

2.     Nerdwallet –
https://www.nerdwallet.com/article/mortgages/2025-home-buyer-report 

3.     Bankrate –
https://www.bankrate.com/mortgages/first-time-homebuyer-grants/#types

4.     Down Payment Resource –
https://downpaymentresource.com/ 

5.     Bankrate –
https://www.bankrate.com/mortgages/types-of-mortgages/#government-backed 

6.     Bankrate –
https://www.bankrate.com/mortgages/understanding-va-loans/ 

7.     Bankrate –
https://www.bankrate.com/mortgages/what-is-a-usda-loan/ 

8.     National Association of Realtors –
https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers 

9.     Business Insider –
https://www.businessinsider.com/boomers-not-waiting-pass-inheritance-wealth-transfer-millennials-need-it-2024-7

10. Experian –
https://www.experian.com/blogs/ask-experian/down-payment-gift-rules/

11. Bankrate –
https://www.bankrate.com/home-equity/homeowner-equity-data-and-statistics/ 

12. Nerdwallet –
https://www.nerdwallet.com/article/mortgages/adjustable-rate-mortgage-arm 

13. Lending Tree –
https://www.lendingtree.com/home/mortgage/what-is-a-hybrid-mortgage/ 

14. Investopedia –
https://www.investopedia.com/terms/d/discountpoints.asp 

15. Lending Tree –
https://www.lendingtree.com/home/mortgage/what-to-know-about-owner-financing/

16. National Association of Realtors –
https://www.nar.realtor/blogs/economists-outlook/home-for-the-holidays-the-rise-of-multi-generational-home-buying 

17. Consumer Financial Protection Bureau –
https://www.consumerfinance.gov/consumer-tools/credit-reports-and-scores/ 

18. Nerdwallet –
https://www.nerdwallet.com/article/mortgages/debt-income-ratio-mortgage 

19. Bankrate –
https://www.bankrate.com/mortgages/what-is-an-fha-loan/#requirements 

20. Bankrate –
https://www.bankrate.com/real-estate/low-inventory-housing-shortage/

21. Realtor –
https://www.realtor.com/advice/buy/priced-out-of-dream-neighborhood-cheaper-alternative/  

22. This Old House –
https://www.thisoldhouse.com/buying/21017198/buying-a-fixer-upper-house

Experts Predict Home Values to Increase 1.5% to 3.6% in 2025.

Top housing experts and economists give a glimpse of what mortgage rates, home values and the national real estate market will do in 2025.

Key Takeaways

• Mortgages are forecasted to remain higher for longer; but there are things you can do to lower your rate.
• Home values are predicted to increase incrementally on a national level; and there are projects you can do to increase your home's value.
• The national market will slightly favor sellers in negotiations; however, real estate is driven by local dynamics and may favor either buyers or sellers.

Note: real estate is a dynamic market, and forecasts made in this article will change as the year unfolds.

Mortgage Rates Will Average 6.4% in 2025

In 2023, the average 30-year mortgage peaked at 7.79% following the pandemic. Rates came down from that peak in 2024. What will mortgage rates do in the next year?

The Federal Reserve is predicted to lower the federal funds rate 6 to 8 times in 2025; but mortgage rates are not set by the Federal Reserve and may not drop significantly (National Association of REALTORS®).

Fannie Mae predicts mortgage rates to average 6.4% in 2025. Mortgage Bankers Association also predicts mortgage rates to average 6.4%, but with slightly higher rates compared to Fannie's forecast.

 Sources: Fannie Mae Housing Forecast: November 2024 and

Mortgage Bankers Association Mortgage Finance Forecast: November 2024

When Will Mortgage Rates Drop Back to 3%?

Historically, rates have never been as low as the pandemic era interest rates. 30-Year mortgage rates averaged between 4% and 6% during & after the housing crisis and Great Recession. A return to a 3% range is very unlikely.

Tips to get a better mortgage rate…

While we can't affect the average 30-year mortgage rate, you can improve your credit and get the best possible rate. Here's an example of recent mortgage rates by credit score:

[WHAT IS YOUR CREDIT SCORE?] 

If you're thinking of making a move, the earlier you talk to a mortgage finance professional, the more time you have to work on improving your credit to get a better rate.

Need a recommendation to a trusted lender? Send me a message. 704.607.8348

Home Values Will Increase by 1.5% to 3.6%

Since 2020, the average sales price of a home has gone up by $97,000 or 29.7% (Federal Reserve of St. Louis). Which indicates homeownership to be a great investment. But, what will home values do in the next year?

On a national level, home price growth is predicted to slow down from 2024. However, home prices are predicted to increase in 2025. Fannie Mae predicts home prices to increase on average by 3.6%. MBA is predicting an average increase of 1.5%.

Home values are influenced by local market dynamics. If you want to understand what home values are forecasted to do locally, consider talking to a real estate professional.

Want to increase your home's value? Consider these remodeling projects for the highest return on investment.

Will Home Values Crash in 2025?

For home values to drop significantly, a major influx of homes for sale would have to hit the market. Freddie Mac estimates the U.S. housing stock is 3.7 million units below what's needed to meet demand. It will take time to build up inventory to meet demand. Which is why a major drop in home values and prices is unlikely.

Will 2025 Be a Home Buyers or Sellers’ Market?

Who will have the advantage in the 2025 housing market, buyers or sellers? One measure of the market is Months’ Supply and it shows who has the advantage.

Months’ Supply is calculated by dividing the total number of homes for sale by the average number of homes sold each month. For example, if there are 500 homes for sale in a particular area and an average of 100 homes are selling each month, the Months’ Supply is 5 months.

6 Months Supply is considered a balanced market. Over 6 months’ supply is considered a buyers' market. Below 6 months’ supply is a sellers' market. At 4 months’ supply on a national level, the market slightly favors sellers.

Inventory is rising nationally, however, which could shift the market to favor buyers in the next year. With that said, all real estate is local, and local markets will differ in favoring buyers versus sellers.

If you want to know if your area favors buyers or sellers, send me a message. TEXT 704.607.8348

What This Means for Homeowners

If you own a home, you will likely see a slight increase in your home's value. If you want to increase your home's value and enjoy the upgrades, consider making some home improvements. If you want advice on which features or projects are best suited for increasing your home's value, consult with a professional.

Tips for Potential Home Buyers

If you're thinking of purchasing a home, the sooner you start planning the better. Knowing your price range, optimizing your credit, and working towards your down payment are steps you can take now. Even if you're in the market to buy in the next 12 to 24 months, talking with a real estate professional early in the process will set you up for success.

Tips for Potential Home Sellers

Sellers need to prioritize their objectives. Is getting top dollar for your home the highest priority, is it moving within a specific timeframe? Do you have to sell a home prior to purchasing your next one? These objectives must be prioritized so that an effective plan and marketing strategy can be put into place. Thinking of making a move? Give us a call!  704.607.8348

Congratulations to the buyers of this newly house built by Beverly Homes home in Conway, SC.  The buyers were represented by Abby Corrin of the Loretta Realty Group.  This beautiful 4bed 3 bath house sold for $651,000 and sits on 3 acres of land.  Conway is a very fast growing area near the South Carolina coastline.  Abby Corrin is an expert in the Conway home market helping buyers relocating to the area with her local market expertise. 

Buyer Market Update

by Loretta Terranella, Broker/Owner of Loretta Realty Group

https://youtu.be/7DVLzAcrUHc?si=rg3V6uk3f6W-Nyt3

https://youtu.be/7DVLzAcrUHc?si=rg3V6uk3f6W-Nyt3

Are you considering selling your home? Or maybe you're just curious about its value? This blog post is intended to help you get ready and understand the selling process so you can make the best choices for yourself and your family. In our experience, many homeowners think that all REALTORs® do the same thing. If you've talked to more than one REALTOR®, then you probably have a similar perception. But at our real estate firm, it's not just about what we do that is different... it's also how well we do it. We use innovative strategies that are proven to sell your home and get you the results that you want. In this guide, we will outline the skills, strategies, and actions that enable us to achieve these results. Read on, or for a personal conversation about your specific situation, reach out to us for a free consultation.

TIMELINE OF A HOME SALE Most people have a general idea of what happens in a home sale, but we’ve found that these assumptions can have costly consequences. For example, you may think that you need to remodel your bathroom before you can go to market, but in fact that renovation could result in wasted time and money if your target buyers won’t value it. Your best bet for a successful home sale is to lean on our experience and expertise, which is why we recommend that you reach out to us first as soon as you think of selling. We’ll then guide you through the rest of these events:

HIRE A REALTOR® - Hire a professional who knows how to list, market, and sell your home. The sooner you connect with us, the more time we’ll have to craft your ideal home selling strategy.

ASSESS HOME VALUE - We use market knowledge and prices of competing homes to set the list price of your home. Learn more about our pricing strategy later in this guide.

PREPARATION - Get the home ready for staging, photography, and showing. We’ll consult with you to ensure you only focus on the projects that will net the best return on your investment of time and energy.

MARKETING - Start marketing the home using a thorough property marketing plan. You’ll see later in this guide what kind of marketing activities we use to net our clients more on their home sales.

SHOWINGS - Buyers will tour the home, ask questions, and determine if your home is the right fit for them. We’ll analyze their feedback and suggest adjustments to your listing if necessary.

NEGOTIATE OFFERS - We will help you evaluate the offers for your home, then negotiate to get the best based on your criteria. Some sellers prioritize price, but you may find that the closing date is more important to you, for example.

MANAGE CLOSING - We work with the buyer's agent, lawyers, and title to legally finish the sale. Once the paperwork is complete, you’ll be ready to move!

PRICING A HOME - You may have heard that there is not much housing inventory right now, which means that prices are high across the board. This is great news for you as a home seller! The timing is perfect for you to get a strong return on your investment in your home. But even in today's market, there are still homes that sit, waiting for an offer, for months and months. This time spent on the Multiple Listing Service (MLS) means that you are still making payments on your mortgage, and you are still not getting equity out of your home. Perhaps even worse is what buyers and buyer agents think about homes that have been on the market for too long. A buyer's first impression about a property that has been listed for a long time in this hot market is "Something must be wrong with that home." That thought will scare away many buyers, and it will prompt the ones who remain interested to try to lowball you when they submit an offer on your home. But why are those homes still on the market in the first place? It's because they are often priced "out of the market." They are priced just a bit over their market worth, or they are not adequately prepared to show. These properties are the ones that will stay on the market for months and months, ultimately selling for way under the initial asking price and causing their sellers a lot of time and frustration. If this sounds complicated, don't worry. We have a specific strategy that will help you avoid the dreaded limbo land of home sales.

FREE HOME VALUE REPORT Your home's market value includes its features, condition, location, and level of competition in your local area. Ask us for an expert Comparative Market Analysis (CMA) to see how your home stacks up and get an estimate of how much you will earn on its sale today.

HOME PREPARATION Just as first impressions are important for people, they can also be make-or-break for a home. When potential buyers walk into your house, they will start to evaluate everything they see. Their impression will ultimately determine how much they are willing to offer on a property... or even if they'll be interested in buying it at all. Therefore, to get you the most money possible for your home, we put a ton of care into its preparation before we put it on the market. Quality preparation that will leave buyers with the best impression of your house involves three elements:

REPAIRS There are several reasons to complete repairs on your home before you put it on the market. Ultimately, buyers will pay more for a home to avoid the work of fixing it, and they will pay faster. Moreover, any money you invest into repairs before you list — when you have time to price-shop and to use a little bit of elbow grease — will be far less than the quote from the home inspector or the concessions for which buyers will ask. The good news is that most repairs are merely cosmetic and inexpensive. Think of the things on your to-do list: that leaky faucet and the cracked bathroom tile were bothering you when you lived in the house, and they're going to bother the new owners too.

CLEANLINESS You wouldn't want your mother to come over when your house was dirty, would you? And you're not even trying to get her to shell out thousands of dollars for the place! Buyers are easily distracted, and they will tend to focus on the negatives instead of the positives of each home they tour. Each dish left in the sink or dust bunny in the corner is going to detract from the perceived value of your home, which means a lower offer amount and more time on the market for you.

STAGING According to a recent study by the National Association of REALTORs®, 96% of buyer agents reported that staging had some effect on their clients' view of homes. They said that staging made it easier for their clients to visualize the properties as a future home and that they were more likely to overlook property faults. And these effects turned into cash for sellers like you. The survey reveals that 52% of buyer clients were willing to offer more on a staged home than a similar home that was not staged — as much as 20% more than asking price!

LET US CONNECT YOU We know the best vendors in our area to help you with your home's repairs, cleanliness, and staging prior to listing it for sale. Ask us about our Trusted Partner Program so we can ensure you get VIP treatment.

PROPERTY MARKETING In the “old days,” real estate agents marketing their sellers’ properties would simply put a sign in the yard, put a listing in the MLS, and pray that it sold. Even today, there are a lot of real estate professionals who think syndicating listings to portals is a job well done. And that might be enough to sell your home in today’s hot market. But if that’s all an agent does to market your home to potential buyers, then they’re not fulfilling their fiduciary responsibility to you — to get you the most money possible for your home. You see, you have a distinct advantage in wanting to sell your home right now: there is not much inventory, but there are a ton of buyers. A smart agent will use this classic example of supply and demand to create an auction environment for your home. Getting multiple offers on your home will allow you to choose the best one for you — the one that has the right price, the right timeline, and the right conditions. And the key to creating this auction environment to get multiple offers is marketing. We employ a strategic Property Marketing Plan that uses the latest technologies to seed the marketplace, optimize for Search Engine Optimization (SEO), and position your home for the best possible impression right out of the gate. For example, we pen compelling marketing narratives to help buyers envision living in your home and we utilize advanced video marketing tactics to showcase your home's best features. And our efforts don't stop once your home has been listed. We use our national network of agents to continuously promote your home to people wanting to move to the area and we run targeted social media ads to help get your home in front of the most people. Check out a quick list of the type of marketing activities you can expect when you list your home with us: Sign Posted in Front Yard Once at Start Property Landing Pages Published to Website Once at Start Property Tour Video Added to YouTube Once at Start Photos & Videos Posted to Facebook Business Page Weekly Photos & Videos Posted to Instagram Business Account Weekly YouTube Ad Campaign to Active Real Estate Searchers Ongoing Facebook Ad Campaign to Real Estate Interested Ongoing Instagram Ad Campaign to Real Estate Interested Ongoing Google Display Ads to Active Real Estate Searchers Ongoing New Listing Email Announcement to Email List Ongoing Listing Posted in Multiple Listing Service (MLS) Ongoing Listing Syndicated to Popular Home Search Sites Ongoing Postcard Mail Drip Once at Start Open House Campaign & Event Monthly Agent Door Knocking with Printed Flyer Once at Start Metrics Evaluation & Campaign Adjustment Weekly Agent Feedback Report from Buyer Tours Monthly.

 NEXT STEPS - Selling your home is a huge emotional and financial undertaking. You need a professional listing agent on your side who is a master negotiator with the skills and experience to get the job done right. We are home sales experts in our local market, and we are confident in our ability to handle your transaction and any surprises that may pop up along the way to the closing table. So, if you are considering your home in today's market, we invite you to reach out to us at the contact information below. We would love the opportunity to learn more about your specific situation and explain to you in more detail what we do differently to sell homes faster and for more money.

Loretta Realty Group - https://www.lorettarealty.com/ 704.607.8348